MAM – Marketing Management

Marketing – Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction

Introduction to Marketing

Buyer Behavior

Market Segmentation, Positioning and Targeting

Product and Pricing Decision – Product Mix, Product Life Cycle, New Product development, 
Pricing – Types and Strategies

Place and promotion decision – Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion

Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour

Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty

Marketing Mix – Place (Distribution)

Customer Relationship Marketing – Relationship Building, Strategies, Values and Process

Retail Marketing – Recent Trends in India, Types of Retail Outlets

Emerging Trends in Marketing – Concept of e- Marketing, Direct Marketing, Digital 
Marketing and Green Marketing

Marketing Research and Information Systems