MAM – Marketing Research and Information Systems
Curriculum
- 2 Sections
- 0 Lessons
- Lifetime
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- Notes0
- MCQ14
- 2.1Marketing – Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction0 Questions
- 2.2Introduction to Marketing0 Questions
- 2.3Buyer Behavior0 Questions
- 2.4Market Segmentation, Positioning and Targeting0 Questions
- 2.5Product and Pricing Decision – Product Mix, Product Life Cycle, New Product development, Pricing – Types and Strategies0 Questions
- 2.6Place and promotion decision – Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion0 Questions
- 2.7Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour0 Questions
- 2.8Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty0 Questions
- 2.9Marketing Mix – Place (Distribution)0 Questions
- 2.10Service Marketing – Managing Service Quality and Brands, Marketing Strategies of Service Firms0 Questions
- 2.11Customer Relationship Marketing – Relationship Building, Strategies, Values and Process0 Questions
- 2.12Retail Marketing – Recent Trends in India, Types of Retail Outlets0 Questions
- 2.13Emerging Trends in Marketing – Concept of e- Marketing, Direct Marketing, Digital Marketing and Green Marketing0 Questions
- 2.14Marketing Research and Information Systems0 Questions
Introduction to Marketing
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