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Economics
Management
Economics
No.
Topics
Index
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1
Maximum Social Advantage
2
Public ECO
3
Indian Tax System
4
Public Expenditure
Management
No.
Topics
Index
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1
Business Research
Business Research
Research Objectives
Motivation to Conduct Research
Research Characteristics
Types of Research
Purpose of Research
Research Classification
Approaches in Qualitative Research
Research Process
2
Research & Decision Making
Role of Research in Decision Making
Defining Research Problems
Choosing the Problem
Objective of Formulating the Problem
Techniques involves in Formulating the Problems
Process of Defining the Problem & Developing an approach
Developing an Appropriate Research Proposal
External Criteria
Yardsticks to See Good Research Proposal
Literature Review
Importance of Literature Review in Research
How to do Literature Review
Purpose of Literature Review
3
Research Ethics
Business/Market Research Ethics
Definition of Marketing Research
What are Ethics
Why do Research Ethics Matter
Benefits of Observing Ethics in Research Studies
Main Approaches to Research Ethics
Desirable Ethics to Ensure Ethics in Research
Stakeholders in Research
Ethics Issues Relating to Participants
Types of Ethical Issues
Ethical Issues in Data Collection
Important Measure to Make Research More Ethical
Responsibility for Ethics in Research
International Marketing Research
International Marketing Research Process
Challenges in International Research
4
Measurement & Scaling
Measurement and Scaling Theory
Types of Measurement
Characteristics of Good Measurement
Types of Scales
Likert Scale
Analyzing Data from a Likert Scale
Thurstone Scale
Characteristics of Thurstone Scale Questions
Guttman Scale
5
Sampling
Introduction
Sampling & Sampling Methods
Factors affecting Sample Survey
Sampling Survery
Types of Samples
Sampling Errors
Categories of Sampling Errors
Mechanics of Non-Sampling Errors
Types of Non-Sampling Errors
Sampling Errors and Non-Sampling Errors
How to Reduce Errors
Sample Size
6
Sampling Principles
Principles of Sampling
Principles of ‘Statistical Regularity’
Principles of ‘Inertia of Large Numbers’
7
Data Collection
What is Data Collection
Need of Data Collection
Different Methods of Data Collection
Specific Data Collection Techniques
Data Collection Tools
The Importance of Ensuring Accurate and Appropriate Data Collection
Issues Related to Maintaining the Integrity of Data Collection
Common Challenges in Data Collection
Key Steps in Data Collection Process
Data Collection Considerations and Best Practices
8
Questionnaire
Questionnaire Design
Questionnaire Objectives
Points to be Observed in Design
Questionnaire Design Process
Steps to Develop a Questionnaire
Question Type and Administration Methods
Projective Technique
Question Content
Form of Question Response
Question Wording
Sequence the Questions
Missing Values on a Sensitive Topics
Source of Errors
Meaningful Order and Format
Reproduction of the Questionnaire
Physical Characteristics of Questionnaire
Pre-testing the Questionnaire
Questionnaire Design & Survey Management
9
Data Tabulation
Meaning of Data Processing
The Various Steps in Processing of Data
Checking for Analysis
Editing
Data Editing at the time of Analysis of Data
Coding
Classification
Transcription of Data
Methods of Transcription
Long Worksheets
Manual Tabulation
Construction of Frequency Table
Components of Table
Frequency Distribution and Class Interval
Graphs, Charts and Diagrams
Types of Graphs and General Rules
Line Graphs
Measures of Locations
Mean
Mode
Measures of Shapes-Skewness & Kurtosis
Skewness
Kurtosis
Key Difference B/W Skewness & Kurtosis
Meansurement of Variability
Standard Deviation
10
Hypothesis
Hypothesis Statement
Points to be Considered while formulating Hypothesis
Hypothesis Testing
Procedure of Hypothesis Testing
Types of Hypothesis Testing
Null Hypothesis
Basic Concepts Concerning Testing of Hypothesis
Tests of Hypotheses
Important Paramatric Tests
Non-Paramatric Tests
Rejecting the Null Hypothesis
Bayesian Hypothesis Testing
P Values
Differences b/w Bayesian and Traditional Hypothesis Testing